FOR IMMEDIATE RELEASE
February 1, 2007
Stream57 Partners with AZN Television to Launch Interactive Media Portal on AZNTV.com
NEW YORK, NY – Stream57, New York City’s leading rich internet application development company, is pleased to announce the successful launch of its interactive streaming content application on www.azntv.com, AZN Television’s website. AZN Television, a wholly owned company of Comcast Corporation, serves the rapidly growing affluent and multi-generational Asian American community.
With a discerning eye toward the growing trend of giving the consumer the ultimate interactive online experience, AZN Television partnered with Stream57 to launch a “first” in the industry – streaming content that allows the viewer to not only enjoy high-quality streaming video of their choice on demand, but to also interact with the content and associated advertisements
“The Stream57 team has effectively realized our vision for a truly immersive experience for AZN television fans that sets the bar for streaming video content, as well as for creative opportunities for our advertisers to target national, regional or local viewers,” said Bob Christman Executive Director, Web Strategy & Development for AZN television.
Stream57’s proprietary technology encompasses viewers with an easily navigated interface which allows them to select the streaming content they desire including Top Rated, Movie Trailers, Behind the Scenes, and others While viewing the content, visitors are then prompted to interact with either the content (vote on the outcome of the storyline, email to a friend), or interact with targeted advertising.
This targeted advertising is made possible through the registration portal that asks basic information about the viewer, including zip code. This demographic information prompts the interface to display advertising from local advertisers throughout the viewer’s online experience.
“The advertisements can also be multi-dimensional for the viewer,” explains Ben Chodor, Stream57’s president and founder. “Through visual triggers encoded into the interface, the viewer will have the ability to pause the video and request more information on the topic at hand, or watch a long form ad. Enhancements to the interface currently in development at Stream57 are even more exciting,” Chodor adds.
“In the future, viewers will be able to click and immediately purchase items featured in the streaming content or advertisements,” says Jim Phelan, Vice President of Development, who has spearheaded the development of the application. “With this project, AZN Television will be able to deliver content and advertising over the web in a truly innovative way.”
“We believe that our collaboration with Stream57 has put AZNTV at the forefront of this cutting-edge multi-media and promotional technology,” adds Christman. “We are excited about the reception the media player and interface has received since its launch, and look forward to the expansion of this technology in the future.”
About Stream57
Stream57 is an energetic team that believes in the power of the Internet for learning, marketing and entertainment. StreamLine, Stream57’s cutting-edge webcast and rich media software suite, brings a new level of interactivity to online video presentations and e-learning. Purpose built and customized for each individual project by Stream57’s team of developers and support staff, StreamLine ensures the best possible user experience and most effective way to produce results with modern technology.
Founded in 2001 by President Ben Chodor, Stream57 has provided software and services for rich media delivery, webcasting, collaboration and e-learning, consistently evolving to stay at the forefront of the interactive and streaming media industry. Stream57 has engineered creative communication solutions for a wide range of distinguished clients, including several Fortune 1000 corporations, national charities, higher education institutions and health care organizations. For more information on Stream57’s products and services, please call 212-909-2550 or visit www.Stream57.com.
About AZN Television
AZN Television is the network for Asian America. A wholly-owned company of Comcast Corporation, the channel’s programming targets the fast-growing, affluent and multi-generational Asian American community, as well as a broader American audience interested in the Asian experience. Genres include the most popular Asian films, dramas, documentaries, anime, and news, as well as original programming. Programming on AZN is either in English or subtitled in English. For more information, visit www.azntv.com
Contact:
Andrew Parker
Marketing Director
212.909.2550 x1020
aparker@s57.com
# # #
