FOR IMMEDIATE RELEASE
September 8, 2009

NEW YORK, NY — There is no question that social media has become an integral part in business marketing and development. Companies and organizations in all industries are witnessing the powerful impact of the social sphere on B-to-B and B-to-C engagement. With the rise of Twitter, Facebook, LinkedIn and other marketing networks, social media cannot be ignored. But does it have the power to change corporate marketing forever?

Join a live, interactive panel discussion webcast on September 15th at 1pm Eastern, focusing on the use of social media for corporate marketing. This free event, titled Is It Hype or Is It Here? Can Social Media Live Up to the Buzz?, will feature experts from the New York Times, TED Conferences, 360i, LiveWorld, HP Connect and other marketing, technology and social media fields discussing how the integration of social networking tools with traditional marketing channels can ultimately affect a business' bottom line.

The live panel includes:

• David Berkowitz — 360i
• Nina Buik — Connect, the HP Independent User Group
• Soraya Darabi — The New York Times
• June Cohen — TED Conferences
• Peter Friedman — LiveWorld

"Continuing our series of webcasts on technology and marketing, the use of social media was a topic our audience has been demanding," said Ben Chodor, President of Stream57. "There is no question that social networking is exploding right now, and has become a massive engine for driving and sharing of corporate information. But what we want to know, and what our audience wants to know, is whether the buzz is real and if this can really change corporate marketing for good."

For more information and to register for the live webcast, please visit http://live.stream57.com/hypeorhere and join the discussion on Twitter at #hypeorhere and twitter.com/Stream57.

About Stream57
Stream57 is an energetic team that believes in the power of the Internet for learning, marketing and entertainment, with offices in New York and London. StreamLine 3, Stream57's cutting-edge webcast and rich media software suite, brings a new level of interactivity to online video presentations and e-learning. Recently named #637 in the 2009 Inc. 5000 List of Fastest Growing Private Companies, Stream57 was founded in 2001 by President Ben Chodor, and has provided software and services for rich media delivery, webcasting and e-learning solutions for a wide range of distinguished clients, including several Fortune 1000 corporations, charities, B2B publishers, higher education institutions and health care organizations. For more information on Stream57, please call 212-909-2550 or visitwww.stream57.com.

Contact:
Andrew Parker
Marketing Director
212.909.2550 x1020
aparker@s57.com